HTML linking to call actions or scripts

I am trying to figure out how to create HTML links to run scripts, like the configurator 2 manual talks about. The problem is, the code they supplied makes no sense in terms of HTML.

Photoshop. For example:

Call a menu item “New File”

<a href=enu item rmat to invoke features in Photoshop.er link

Call an action

<a href=action://photoshop.cs5/Action/My Action Set/MyActionNamehop.er linktion</a>

Call a customized or predefined script item under “Scripts” sub-menu <a href=uadobe://photoshop.cs5/Scripts/Image Processornder hop.er linkor</a>

Can someone elaborate, if they know, on how to get this to work properly.

Thanks,

Mike